DIRECT MAIL: Often mistaken for its more predatory cousin, the “junk” mail, this misunderstood creature gets no respect. At Nova, we take a “beat the trash” approach to direct mail, designing effective pieces that embrace your brand and appeal to readers’ curiosity so they don’t get thrown away. It’s true. We go through people’s trash, so we know.
Remember when you were a kid and you begged your parents for the sugar-coated cereal with the cardboard-flavored marshmallows because the front of the box made the prize inside look really cool? But then once you found the prize buried at the bottom, it looked more like, well, like the lousy prize you find at the bottom of a cereal box. Well, those days are over.
It’s true. Because not only do we have an award-winning creative department dreaming up fresh, new ideas, but our production department is also hard at work making those dreams a reality. Which, for you, translates to mean that what you see actually is what you get. And speaking of translation, we do that too. Along with lots of other cool stuff.
